International SEO is the practice of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for your business. This practice leads to improved visibility of your website in international search results, leading to more traffic, conversions, and revenue.
If you are planning to reach customers residing in different parts of the world or if you have noticed that your website is already receiving a good amount of traffic from various countries, then it's high time to implement international SEO to cater to this diverse audience.
How to Implement International SEO in NextJS Websites?
To correctly set up international SEO on your NextJS website, you will have to follow the following steps:
1. Use hreflang Tags
Hreflang tags are a way to tell Google about the language you are using on a specific page. Google uses the rel="alternate" hreflang="x" attributes to serve the correct language or regional URL in Search results. Make sure to add different hreflang tags for different versions of your site for different locations.
2. Create Separate URLs for Different Languages
Having separate URLs for every language version of your site is a best practice in international SEO. It allows search engines to crawl and index different versions of your site for different regions.
3. Localize Your Content
Localizing the content means you translate your site content into the language of the region you're targeting. This doesn’t just refer to the body text, but also to the title tags, meta descriptions, and content in the images.
A simpler way to achieve all this in your NextJS web application is to use a boilerplate like PullTheCode. It streamlines the development process by providing essential features like SEO and blog integration, Stripe payments, SQL with Prisma, SSO with PassportJS, Google Analytics, and more.
Conclusion
Implementing international SEO requires strategic planning, but the potential rewards in terms of traffic, conversions, and revenue are worth the effort. By leveraging the power of NextJS and a reliable boilerplate like PullTheCode, you can easily reach a global audience and expand your online presence. With PullTheCode, not only do you get the essential features, but it also provides weekly updates and modules like scraping, which is great for international SEO. Remember, reaching a global audience means your website has the potential to better serve more internet users, improve user experience, and ultimately, boost your bottom line.